Marketing~Full-Service Agency for Marketing in the Sex Business

Marketing and advertising for red-light establishments, escort agencies, for girls and for private apartments. From concept to implementation, everything from a single source.

Why is marketing so important in the sex business?

Since the simplified permit procedures for persons from EU2 countries, there are far more sex workers in the market, and the internet and apps make it easier for girls to work independently. Prices are stagnating or falling, and standards have become established. The supply in the market is growing daily, salons/clubs are opening and usually closing again as quickly as they opened. Why? 90% of the time it's due to lack of know-how, poor marketing and insufficient financial resources. In the remaining 10%, it's the lack of sex workers and poor location choice that come into play.

Most of those who "fail" don't think about the business—we keep hearing the same statements like: "it'll work out", "the girls have to be patient", "we need more women", etc... Yes, partly correct, but what good is a club with 10 girls if none of them are earning anything? It's the club management's responsibility to bring guests into the venue, and they don't just walk in off the street—you have to reach them, engage them, motivate them and create incentives to come to the club or book a girl.

Nowadays you have to stand out, you have to offer an experience and invest time, money and energy into advertising. 2-3 adverts at exorbitant prices won't bring the necessary success! You have to stay on it and keep both the working girls and the guests interested—a full-time job that's not always easy.

Think it through

The actual product is the girls—they are what the client ultimately experiences... You can sell them using various strategies, whether through price, quality or benefit, but the "end product—the sex" as is well known, varies with most girls depending on the day or even the hour, and the service or willingness to provide service also varies massively depending on the guest/client. However, if you establish a certain minimum standard that the ladies must adhere to, at least a certain minimum quality is assured, and that's essential!